The souls behind Soul Ritual
Swati Singh
Swati Singh is the heart and soul behind Soul Ritual—a brand born from the belief that true luxury begins within.
Rooted in ancient wisdom yet designed for modern living, Swati’s journey began with a simple but powerful realization: in the rush of daily life, people forget to pause, align, and reconnect with their inner self. Soul Ritual was created to bring back that sacred pause—through intentional products, mindful practices, and everyday rituals that nourish the soul.
With a deep interest in energy alignment, chakra healing, affirmations, and conscious living, Swati curates every Soul Ritual experience with purpose. Each product is not just an object—it is a ritual designed to support emotional balance, clarity, gratitude, and self-connection.
Swati believes rituals don’t belong only in spiritual spaces. They live in your morning tea, journal pages, candle-lit evenings, and quiet moments of gratitude. Soul Ritual bridges spirituality with elegance—making mindful living accessible, beautiful, and deeply personal.
“When you align your inner world, the outer world begins to flow.” — Swati Singh
I’m Swati Singh, founder of Soul Ritual. This is not a product, and it’s not magic. It’s discipline, intention, and consistency.
Give yourself 7 minutes daily, at the same time, and growth becomes inevitable— mentally, emotionally, energetically, or spiritually. Soul Ritual is not for everyone. It is for those ready to take responsibility for their life, energy, and evolution.
Ritika Bajaj
I am the Co-Founder and Ritual Keeper of Soul Ritual—a conscious space created to support inner alignment, presence, and intentional living.
Soul Ritual is rooted in the belief that true growth begins within. Each ritual is designed as a mindful practice, helping individuals reconnect with themselves, restore balance, and move through life with clarity and purpose.
Alongside this path, I bring over 14 years of experience in business leadership, where structure, discipline, and intention shaped sustainable growth. These same principles guide Soul Ritual— where stillness meets direction and awareness meets action.
At Soul Ritual, rituals are not routines. They are conscious moments of return— to self, to presence, and to harmony.